CHAD wins BrownPartner's The Big Pitch
On Tuesday, March 11, 2008, a team of CHAD, Charter High School for Architecture + Design, students won the championship title in “The BIG Pitch” advertising competition defeating two-time champions Roxborough High School. CHAD students on the winning team were: Jovan Ellis, David Mullowney, Keshava Stanford-Carter, Kevin Valentin, and Rattanak Yin.
The Big Pitch is a competition created in 2004 by David W. Brown and his Philadelphia-based advertising agency, BrownPartners, as a way to expose inner city high school students to careers in advertising. The students were matched up with advertising agency coaches from agencies Red Tettemer and The Engine Room to learn the fundamentals of how advertising campaigns are devised, how target audiences are reached and how campaigns are implemented. The students also participate in a six week program called “The Big Pitch Institute” that provides after school classes that teach them about advertising principles and careers in the field.
The winning CHAD team received $1500 to split between CHAD and the winning team. Jovan Ellis, the team’s MVP as voted by his teammates, was awarded full tuition to the University of the Arts Pre-College Summer Institute. All other team members were awarded full tuition to the Unviersity of the Arts Pre-College Saturday School.
Every year BrownPartners puts forth a concept with which students are to base their advertisements. The winning advertisement, based on the concept of getting out the vote, was an Ad campaign entitled "The Power of 18." The premise is that if 18 people voiced the concerns, issues and problems that face their community then they can send a powerful message to the government to act on their behalf via voting.
On June 9th the team from CHAD was recognized by Judge Marjorie O. Rendell, Mrs. Lisa Nutter and Mr. David W. Brown in a ceremony where the team put on a presentation of their "Power of 18" Ad campaign. Judge Rendell, Mrs. Nutter and Mr. Brown spoke to the assembled students, educators and guests at the Charter High School for Architecture + Design. Both 1st Ladies, Rendell and Nutter, also took questions from CHAD students.
The Big Pitch is a competition created in 2004 by David W. Brown and his Philadelphia-based advertising agency, BrownPartners, as a way to expose inner city high school students to careers in advertising. The students were matched up with advertising agency coaches from agencies Red Tettemer and The Engine Room to learn the fundamentals of how advertising campaigns are devised, how target audiences are reached and how campaigns are implemented. The students also participate in a six week program called “The Big Pitch Institute” that provides after school classes that teach them about advertising principles and careers in the field.
The winning CHAD team received $1500 to split between CHAD and the winning team. Jovan Ellis, the team’s MVP as voted by his teammates, was awarded full tuition to the University of the Arts Pre-College Summer Institute. All other team members were awarded full tuition to the Unviersity of the Arts Pre-College Saturday School.
Every year BrownPartners puts forth a concept with which students are to base their advertisements. The winning advertisement, based on the concept of getting out the vote, was an Ad campaign entitled "The Power of 18." The premise is that if 18 people voiced the concerns, issues and problems that face their community then they can send a powerful message to the government to act on their behalf via voting.
On June 9th the team from CHAD was recognized by Judge Marjorie O. Rendell, Mrs. Lisa Nutter and Mr. David W. Brown in a ceremony where the team put on a presentation of their "Power of 18" Ad campaign. Judge Rendell, Mrs. Nutter and Mr. Brown spoke to the assembled students, educators and guests at the Charter High School for Architecture + Design. Both 1st Ladies, Rendell and Nutter, also took questions from CHAD students.
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